business of sport

World Cup: What all has changed from 1975 to 2015

Lloyd

Cricket’s showpiece event is set to kick off next week but it’s as much about business as it is about the romance of the game. Sunday Times looks at everything that’s different about this World Cup – from new balls to eyeballs. The first cricket World Cup in 1975 was not even called the World […..]

IPL’s ‘mid-life’ crisis

With just under three months to go for IPL 8, with uncertainty over the ownership of Chennai Super Kings and Rajasthan Royals, the question is if Brand IPL has taken a hit after the apex court’s verdict?

India’s cricketing czars were still digesting the Supreme Court’s definitive judgment on the IPL betting and match-fixing scandal this week, when soccer fans around the world were jolted by news that three major FIFA sponsors — Castrol, Continental, Johnson & Johnson — were joining Sony and Emirates in severing ties with world soccer’s governing body […..]

And we played cricket too

Atletico de Kolkata pose for a picture as they celebrate after winning the Indian Super League final against Kerala Blaster FC in Mumbai. (PTI Photo)

Leagues have given sports like kabaddi, football and tennis a leg up but that may not be enough to transform Indian sport. Japan was a nobody in global football when it started its professional J-League in 1993. It was packaged as much as a family entertainment event as the new Indian Super League (ISL), its […..]

You can’t build a sport without putting it on TV – we don’t have to be a one-sport nation: Uday Shankar

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Uday Shankar is CEO of Star TV India, which broadcast and backed the Pro-Kabaddi League. Kabaddi surprised India, garnered 2.5 times more viewers in its first week than the FIFA World Cup and became the most-watched Indian live sports event after IPL. He discusses India’s prospects as a sporting nation, the role of TV as […..]