




India’s cricketing czars were still digesting the Supreme Court’s definitive judgment on the IPL betting and match-fixing scandal this week, when soccer fans around the world were jolted by news that three major FIFA sponsors — Castrol, Continental, Johnson & Johnson — were joining Sony and Emirates in severing ties with world soccer’s governing body […..]
Leagues have given sports like kabaddi, football and tennis a leg up but that may not be enough to transform Indian sport. Japan was a nobody in global football when it started its professional J-League in 1993. It was packaged as much as a family entertainment event as the new Indian Super League (ISL), its […..]
Uday Shankar is CEO of Star TV India, which broadcast and backed the Pro-Kabaddi League. Kabaddi surprised India, garnered 2.5 times more viewers in its first week than the FIFA World Cup and became the most-watched Indian live sports event after IPL. He discusses India’s prospects as a sporting nation, the role of TV as […..]