sports and media

You can’t build a sport without putting it on TV – we don’t have to be a one-sport nation: Uday Shankar

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Uday Shankar is CEO of Star TV India, which broadcast and backed the Pro-Kabaddi League. Kabaddi surprised India, garnered 2.5 times more viewers in its first week than the FIFA World Cup and became the most-watched Indian live sports event after IPL. He discusses India’s prospects as a sporting nation, the role of TV as […..]