TV ratings

Ramdev’s Television Curse: Life and death by TRPs and TAM

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The one system that professedly measures the popularity of all TV programmes in India is terribly, terribly flawed. The much maligned and long-suffering head of India’s TV ratings agency TAM, L.V. Krishnan, has a telling story. A couple of years back he was called for a meeting with a channel and as he waited in […..]