Facebook Twitter Instagram LinkedIn
    Tuesday, September 16
    Facebook Twitter Instagram LinkedIn RSS
    Nalin Mehta
    • Home
    • The New BJP
    • Books
    • Columns
      • Politics & Current Affairs
      • Sports
      • Public Policy
    • Videos
    • Research Articles
    • In The Media
    • About
    Nalin Mehta
    You are at:Home » Blog » Don’t Spend Big On Elite Athletes, Government Funding Can Be Better Used, Says Pullela Gopichand In New Book
    In The Media

    Don’t Spend Big On Elite Athletes, Government Funding Can Be Better Used, Says Pullela Gopichand In New Book

    Nalin MehtaBy Nalin MehtaJanuary 22, 2020Updated:December 24, 2021No Comments5 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    The sports ministry is spending crores on India’s Olympic medal prospects. The Target Olympic Podium Scheme programme is too individualistic and unsustainable, feels Pullela Gopichand in new book Dreams of a Billion — India And the Olympic Games

    Nowadays it takes a lot of courage to talk against the policies of the government. But when a widely-respected and seasoned practitioner makes some telling comments on the way sports is being run in the country, it cannot be ignored. (More Sports News)

    Pullela Gopichand has made some thought-provoking observations in Dreams of a Billion: India And The Olympic Games, a book by sports historian Boria Majumdar and journalist Nalin Mehta. The famous badminton coach, who has given India such superstars like Saina Nehwal and PV Sindhu, will himself release the book in Kolkata on Friday.

    Gopichand has seen the Indian sports system from close. Irrespective of which political party has run the sports ministry, the genial 46-year-old has been on several government committees for long. A man who once struggled to run his badminton academy in Hyderabad due to the eccentricity of political leaders, suggests that funds spent on elite sportspersons can be better used. Citing badminton as an example, Gopichand said the “catchment” area in badminton has gone up by “100-200 per cent”.

    The sports ministry runs an ambitious programme called the Target Olympic Podium Scheme (TOPS). It was established in September 2014 and restructured in September 2018. Under the scheme, athletes are given financial support for specialised training and are provided research-based inputs on their performance.

    There is no fixed budget for the scheme, aimed at preparing athletes for blockbuster events like the Olympics or Asian Games. Since November 2018, since the fresh list of TOPS athletes was approved in 11 disciplines, including para games, approximately Rs 4 crores have been spent to fund about 76 athletes. Gopichand feels the money can be better utilised.

    “The (TOPS) model was born out of people like Rajyavardhan Rathore, maybe also Abhinav Bindra. It was created to fund elite athletes dreams of a billion by looking at a few examples. The people associated with it, especially now with Commander Raj Gopal, are fantastic. They are doing a fantastic job.
    But as a model, it is not a great sustainable model,” Gopichand, a member of the Olympics Task Force created by Prime Minister Narendra Modi, says in the book.

    With grassroots development still languishing and a 85 per cent dropout among youths signifying worrying trends, Gopichand says: “They (TOPS) pick individual athletes and then fund them enormously, end-to-end. They don’t invest in the system or look at it in the long term.

    “So, it being part of a strategy which actually looks at all other pillars or all other structures is great. But individually, just to pick one player and support him or her and leave even the second and third out of the system, in the long run, is not a good model to follow.”

    TOPS athletes get an out-of-pocket allowance of Rs 50,000 a month as an incentive. This could be the annual running cost of a gymnasium in Agartala that has produced a Dipa Karmakar.

    MAKING MONEY

    PV Sindhu, for example, doesn’t need funding from TOPS. She is worth at least Rs 40 crore a year. Sindhu is among the top four earners from sports endorsements. Cricket captain Virat Kohli leads the list with at least 200 crores a year, according to 2019 GroupM figures.

    “The simple reason is that if you pick someone who is already good – say if you pick Mary Kom and don’t fund number two and number three – then the difference between her and the rest will grow. It’s the same case with wrestling or shooting,” argues Gopichand.

    Gopichand suggests group funding is a better way to help athletes. Gopichand in a recent interview with Outlook pointed out how the Japanese and Chinese shuttlers trained in a team atmosphere and shunned an individualistic approach.

    “My view is that you have to pick five or six players in a sport and then fund them as a group so that you actually have bench strength and you invest in models which are sustainable. Our current approach is what helped Rajyavardhan Rathore win an Olympic medal in Athens because of the crore of rupees provided by the Army as well as some money from the government, or the very individualist approach by Abhinav Bindra which won him a gold in 2008. These were fantastic, but I think to just go by those models alone is not enough.”

    In recent times, a lot of private groups, often backed by corporates, have tried to help athletes but Gopichand disapproves the thought process.

    “That is exactly where everybody has jumped on the bandwagon. Mittal Champions Trust started it off, then Olympics Gold Quest, then Go Sports, then the TOPS scheme. I think everybody is looking at the same model: to pick individual athletes, fund them and claim credit for them.”

    INTEREST LEVEL

    According to a FICCI-International Institute of Sports Management study paper in 2018, a whopping 90% of youth population think of Sports as a reliable career-option. It’s an encouraging number that the government and private sector should take note of.

    Whatever the approach is, at least the Modi government has understood that sporting success at the Olympic level is a long and gruelling process. Sports minister Kiren Rijiju feels the 2028 Olympics in Los Angeles will be a real measure of India’s growth as a sporting nation.

    Perhaps, Gopichand’s thoughts expressed through this book will help in a course correction and dreams of a billion will be fulfilled.

    Source : https://www.outlookindia.com/website/story/sports-news-why-does-a-pv-sindhu-or-mary-kom-need-government-funding-asks-pullela-gopichand-in-new-book/346103

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Previous Article‘Tokyo is going to be a game-changer for Indian sports’: Boria Majumdar
    Next Article The extraordinary story of paralympian Deepa Malik, who won medals for India from her wheelchair
    Nalin Mehta
    • Website
    • Twitter

    Nalin Mehta is Managing Editor, Moneycontrol, Chief AI Officer - Editorial Operations, Network18 and Non-Resident Senior Fellow, Institute of South Asian Studies, National University of Singapore. He is an award-winning Indian journalist, political scientist and author who has held senior leadership positions in major media companies and educational institutions; served as an international civil servant with the UN and the Global Fund in Geneva, Switzerland; taught and held research positions at universities and institutions in Australia (La Trobe University, ANU), Singapore (NUS), Switzerland (International Olympic Museum) and India (Shiv Nadar University, IIM Bangalore). Most recently, he has been Dean and Professor at School of Modern Media, UPES University. He has previously been Group Consulting Editor, Network18; Executive Editor, The Times of India-Online, Managing Editor, India Today (TV channel) and Consulting Editor, The Times of India. Mehta is the author of several best-selling and critically acclaimed books, including The New BJP: Modi and the Making of the World’s Largest Political Party (hailed as a ‘seminal’ work, No. 1 on Amazon’s bestseller lists for 26 consecutive weeks in 2022, and republished worldwide in several languages); India’s Techade: Digital Revolution and Change in the World’s Largest Democracy, India on Television (Asian Publishing Award for Best Book on Asian Media, 2009), Behind a Billion Screens (Longlisted as Business Book of the Year, Tata Literature Live, 2015) and Dreams of a Billion (2022 Ekamra Sports Book of the Year Award, co-authored). His edited books include Gujarat Beyond Gandhi (co-editor), Television in India and The Changing Face of Cricket (co-editor). Mehta is a DFID-Commonwealth scholar with a Ph.D in Political Science from Trobe University, Melbourne; M.A. International Relations from University of East Anglia, UK; and B.A. Journalism (Honours) from University of Delhi.

    Related Posts

    Emergence of a powerful PM was a turning point in India’s digital revolution

    October 31, 2023

    Numbers don’t lie: India’s success on the digital fronts sketched in celebratory detail

    October 17, 2023

    Moneycontrol Decodes PM Modi’s Mega Exclusive Interview

    September 6, 2023

    Leave A Reply Cancel Reply

    Tags
    2002 riots Army Asian Games BJP BSP China Commonwealth Games communal violence Congress corruption Cricket defence Delhi diplomacy education Gujarat hockey Indian Army internal security international relations IPL Kashmir Mayawati media and politics military Modi Nalin Mehta Narendra Modi Nehru Olympics OROP Pakistan Parliament politics of sports Punjab Rahul Gandhi RBI Rio 2016 television terrorism The New BJP United States UP Uttar Pradesh West Bengal
    Archives
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    Don't Miss

    India eyes partnership with France’s Safran to power next-gen Tejas Mk2 jets

    Modi’s big middle class outreach, tax changes to put more money in pocket: 5 political takeaways from Union Budget

    When Atal Bihari Vajpayee considered dissolving BJP: Story of how a young party found its footing

    BJP reverses Lok Sabha dip, Brand Modi shines again: Five poll takeaways for national politics

    BJP juggernaut and national politics: Seven takeaways for 2024 elections

    Exit polls: Five takeaways for national politics on road to 2024

    About

    Nalin Mehta is Managing Editor, Moneycontrol, Chief AI Officer - Editorial Operations, Network18 and Non-Resident Senior Fellow, Institute of South Asian Studies, National University of Singapore. He is an award-winning Indian journalist, political scientist and author who has held senior leadership positions in major media companies and educational institutions; served as an international civil servant with the UN and the Global Fund in Geneva, Switzerland; taught and held research positions at universities and institutions in Australia (La Trobe University, ANU), Singapore (NUS), Switzerland (International Olympic Museum) and India (Shiv Nadar University, IIM Bangalore).

    Facebook Twitter LinkedIn RSS
    Recent Posts

    India eyes partnership with France’s Safran to power next-gen Tejas Mk2 jets

    August 23, 2025

    Modi’s big middle class outreach, tax changes to put more money in pocket: 5 political takeaways from Union Budget

    August 23, 2025

    When Atal Bihari Vajpayee considered dissolving BJP: Story of how a young party found its footing

    August 23, 2025
    Tweets by ‎@nalinmehta

    Tweets by nalinmehta

    Copyright © 2025
    • Home
    • The New BJP
    • Books
    • Columns
      • Politics & Current Affairs
      • Sports
      • Public Policy
    • Videos
    • Research Articles
    • In The Media
    • About

    Type above and press Enter to search. Press Esc to cancel.