Abstract
The emergence of India as the financial and spiritual heart of world cricket in the 1990s is intrinsically linked to India’s satellite TV revolution in the same period. The 1990s began with just one Indian television channel – the state owned Doordarshan – but by 2006, Indian viewers were remote-controlling their way through more than 300 private satellite television channels. While the reasons for this phenomenal growth of the television industry are varied and complex, cricket has played a central role in the story. This paper will outline Indian satellite television’s linkages with cricket and what they mean for notions of identity and expressions of Indian nationhood. In particular, it focuses on India’s 24-hour television news networks – there are more than 50 in 14 languages. Unlike any other country in the world, the Indian television news industry has consciously ridden on cricket’s shoulders to such an extent that by 2006, cricket-oriented programming accounted for the greatest expenditure in news gathering and the greatest visibility across most news channels. Television producers looked towards cricket because of its indelible link with what might be called Indian-ness, but their focus on the game, in turn, substantially redefined and reinforced these linkages.
The great Indian Willow Trick: Cricket, nationalism and India’s TV news revolution, 1998–2005
By Nalin Mehta
Nalin Mehta
Nalin Mehta is Managing Editor, Moneycontrol, Chief AI Officer - Editorial Operations, Network18 and Non-Resident Senior Fellow, Institute of South Asian Studies, National University of Singapore. He is an award-winning Indian journalist, political scientist and author who has held senior leadership positions in major media companies and educational institutions; served as an international civil servant with the UN and the Global Fund in Geneva, Switzerland; taught and held research positions at universities and institutions in Australia (La Trobe University, ANU), Singapore (NUS), Switzerland (International Olympic Museum) and India (Shiv Nadar University, IIM Bangalore). Most recently, he has been Dean and Professor at School of Modern Media, UPES University. He has previously been Group Consulting Editor, Network18; Executive Editor, The Times of India-Online, Managing Editor, India Today (TV channel) and Consulting Editor, The Times of India. Mehta is the author of several best-selling and critically acclaimed books, including The New BJP: Modi and the Making of the World’s Largest Political Party (hailed as a ‘seminal’ work, No. 1 on Amazon’s bestseller lists for 26 consecutive weeks in 2022, and republished worldwide in several languages); India’s Techade: Digital Revolution and Change in the World’s Largest Democracy, India on Television (Asian Publishing Award for Best Book on Asian Media, 2009), Behind a Billion Screens (Longlisted as Business Book of the Year, Tata Literature Live, 2015) and Dreams of a Billion (2022 Ekamra Sports Book of the Year Award, co-authored). His edited books include Gujarat Beyond Gandhi (co-editor), Television in India and The Changing Face of Cricket (co-editor). Mehta is a DFID-Commonwealth scholar with a Ph.D in Political Science from Trobe University, Melbourne; M.A. International Relations from University of East Anglia, UK; and B.A. Journalism (Honours) from University of Delhi.
