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    You are at:Home » Blog » Bloomberg: World’s Biggest Party Revs Up Unstoppable Modi Campaign Machine
    In The Media

    Bloomberg: World’s Biggest Party Revs Up Unstoppable Modi Campaign Machine

    Nalin MehtaBy Nalin MehtaDecember 7, 2022Updated:February 12, 2023No Comments1 Min Read
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    Narendra Modi waves during a Bharatiya Janata Party rally in Ahmedabad, on Dec. 1. Photographer: Sam Panthaky/AFP/Getty Images
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    Nalin Mehta’s views were featured by Bloomberg in this article on December 5, 2022.

    On a recent Friday morning, Dhansukh Patel — volunteer, loyal foot soldier and long-time member of India’s ruling Bharatiya Janata Party — sat on the verandah of his home deep in discussion with aides on strategies to win more voters to the party. 

    The BJP’s unapologetic emphasis on Hindu nationalism, creation of new social and caste coalitions, and focus on women and welfare programs made it the “primary pole of Indian politics, replacing the Congress”, said Nalin Mehta, dean of the School of Modern Media at UPES University in Dehradun and the author of “The New BJP.”

    “All of these factors combine with a formidable grassroots cadre and a ruthless managerial focus on winnability to create a powerful election machine that can often make the difference in close contests,” says Mehta, the political scientist. “This increases the scale of the challenge for India’s opposition parties as they gear up for the next general elections in 2024.”

    Read the full article on bloomberg.com

    This article was first published bloomberg.com | on December 5, 2022 

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    Professor Nalin Mehta is Dean, School of Modern Media, UPES; Advisor, Global University Systems and Non-Resident Senior Fellow, Institute of South Asian Studies, National University Singapore. He is an award-winning social scientist, journalist and author who has held senior leadership positions in major Indian media companies; international financing institutions like the Global Fund in Geneva, Switzerland; taught and held research positions at universities and institutions in Australia (ANU, La Trobe University), Singapore (NUS), Switzerland (International Olympic Museum) and India (IIM Bangalore, Shiv Nadar University).

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    Professor Nalin Mehta is Dean, School of Modern Media, UPES; Advisor, Global University Systems an Non-Resident Senior Fellow, Institute of South Asian Studies, National University Singapore. He is an award-winning social scientist, journalist and author who has held senior leadership positions in major Indian digital, print and TV news companies; been a communications expert with international financing institutions and the UN in Geneva, Switzerland; taught and held research positions at universities and institutions in Australia, Singapore, Switzerland and India.

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